A friend approached me with a request to design a logo for her handmade jewelry business:

Her Idea:

“I like the idea of creating jewelry a crow you’ve befriended brings you. Like some classical pieces and some more out there pieces. I’ve also started reading up on the many gemstones there are and plan to use those appropriately. As it stands, my original idea came from the old poem about counting crows (turns out it was based on magpies) and chose “seven for a secret” as the shop name, because in the poem, seeing seven magpies stood for “a secret never to be told.”

My concept:

I aimed to design a logo that effectively incorporated all of her requests while maintaining a cohesive flow. To achieve this, I needed to find a way to integrate her desired elements of jewelry and seven crows into a unified design. After examining her handmade jewelry, I devised a concept to feature one of her bracelets as a central element of the logo. I included four intricately designed crows within the bracelet, with each crow holding pieces of jewelry in their feet to further represent her creations. Additionally, I incorporated three other crows to fulfill the total of seven. The process required several revisions to finalize the color scheme, but once completed, she was very pleased with the outcome.